THX Ltd. and VisiSonics Partner to Bring 3D Immersive Audio Tools and Personalization Solutions to Market
San Francisco, California, April 28, 2022 – THX Ltd., a world-class audio and video certification and technology company, and VisiSonics, a leader in 3D spatial audio technologies that enhance end-users’ performance and optimize acoustic environments, today announced that THX has licensed certain 3D audio and personalization technologies from VisiSonics and is incorporating them into its products. VisiSonics technologies will be utilized in THX® Spatial Audio tools for game developers and music producers, and advance THX audio personalization for headset manufacturers. VisiSonics technology is also expected to be a part of anticipated THX offerings in the emerging market of hearable technology.
“We are pleased to announce this agreement because VisiSonics’ licensable solutions in this area are leading-edge. They are an ideal partner to help THX expand into our next phase of offerings empowering creators to generate great content that is fully immersive,” said Jason Fiber, chief executive officer of THX Ltd. “We are dedicated to ensuring THX Spatial Audio will bring an extra immersive edge to your creation so that you can deliver compelling personalized experiences to your audiences.”
The creator tools that will result from this collaboration include THX Spatial Audio plug-ins for game engines from which game developers can creatively integrate immersive audio into their video games, or their game offerings in the Metaverse. Further, THX and VisiSonics are collaborating on content creation tools and plug-ins for musicians, producers, and engineers. This agreement also extends the audio personalization offering from THX to include PHRTF, personal head-related transfer function tools for headset designers, and tools for developing immersive audiogram products in the burgeoning hearable technology field.
VisiSonics RealSpace® 3D Spatial Audio, a proprietary physics-based technology, provides highly accurate rendered or digitally simulated sound, with accurate spatial location and distance, smooth sound in motion, and a large sound field with clear distinction of sounds from multiple, simultaneous sources.
“We look forward to this expanded working relationship with THX and helping the company continue its mission of ensuring artists’ work is enjoyed by their audiences the way in which they intend it to be seen and heard,” said Ramani Duraiswami, chief executive officer at VisiSonics. “This partnership will empower game developers, music producers, and headset manufacturers to deliver incredibly accurate sound for end users.”
For more information about THX Spatial Audio offerings, please visit THX.com. For more on VisiSonics, please visit VisiSonics.com.
About THX Ltd.
Founded in 1983 by filmmaker George Lucas, THX Ltd. today continues to excel at empowering great entertainment experiences. The company provides innovative modern technologies and the assurance of superior audio and visual fidelity that truthfully delivers the artist’s vision. THX offerings go beyond studios and cinemas to consumer electronics, content, automotive systems, and live entertainment. Its THX® Spatial Audio and patent-rich THX AAA™ audio technologies, and world-class THX® Certification standards, help THX partners bring premium entertainment enjoyment to market in the cinema, home, and mobile lifestyle electronics. For more information, visit THX.com, find us on Facebook, Instagram, YouTube, TikTok, and follow us on Twitter.
VisiSonics is a 3D spatial audio technology company with a complete suite of products that enhance end-users’ performance and experience. Our offerings include 3D audio rendering, capture and analysis, and personalization software as well as acoustic measurement and visualization solutions. VisiSonics’ physics-based RealSpace 3D audio technology is licensed by consumer electronics brands, semiconductor manufacturers, game developers, and the military. Our acoustic measurement and visualization solutions for Noise, Vibration, and Harshness (NVH) and industrial noise detection are used by top auto manufacturers, leading research institutions, and the military. Millions worldwide rely on VisiSonics. Learn more at VisiSonics.com.
THX and all THX logos are registered trademarks of THX Ltd. THX Spatial Audio is a registered trademark of THX Ltd. All other product names, logos, brands, trademarks, and registered trademarks are property of their respective owners.
Jody Privette Young